Customer Success Manager ensuring customer engagement and success with AI solutions in agriculture. Collaborate with farmers to improve profitability using advanced tech solutions.
About the role
- CRM Manager developing and optimizing customer relationship strategies at fashion and lifestyle company L&T. Focus on data-driven marketing and CRM initiatives for enhanced customer engagement.
Responsibilities
- Turn data into meaningful customer relationships
- Design, manage and optimize CRM campaigns across all relevant channels (email, app, push, print, POS)
- Develop and implement automated customer journeys, trigger-based flows and transactional communications
- Translate data and KPIs into clear, actionable recommendations for Marketing, Sales and Management
- Reporting: from ad-hoc analyses to dashboards
- Further development and management of the loyalty program as well as building innovative CRM initiatives
- Ensure data quality and expand segmentation and scoring models
- Close collaboration with Data Protection (Privacy), IT, Controlling and Marketing
Requirements
- CRM experience (in-house or agency) and proven track record in implementing customer journeys and trigger-based campaigns
- Deep understanding of customer centricity and a passion for data-driven marketing
- Solid knowledge of CRM and marketing automation tools (e.g., Salesforce, Emarsys, Bloomreach, Apteco, HubSpot or similar)
- Strong analytical skills and experience deriving actionable recommendations from KPIs and reports
- Technical affinity for tools, strong data literacy and know-how in segmentation, personalization and predictive modelling
- Hands-on mentality, team player and ability to communicate complex topics clearly
- Ideally experience with ERP systems, BI tools or SQL (not required)
- Available to be in Osnabrück for two days every two weeks (minimum)
Benefits
- 40% employee discount on most of our assortment
- 6 weeks of vacation per year
- E‑bike / bike leasing
- Hansefit corporate benefits and other attractive benefit partnerships
- Rooftop terrace, relaxation room and several comfortable break rooms
- Nearby L&T staff parking and free underground bicycle parking
- Our on-site food bar
- Legendary team and employee events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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