Lead go - to - market strategies for Energy & Builder services while collaborating with the B2B Solutions team. Responsible for strategy, creation, and distribution of promotional campaigns.
About the role
- Product Marketing Manager at KAYAK overseeing product positioning and go-to-market strategies for K4B. Focus on corporate customer value and cross-functional collaboration.
Responsibilities
- Conduct market research and gather quantitative and qualitative feedback to represent customer needs to our Commercial, Product and Engineering teams.
- Identify and document buyer personas, pain points and use cases; recommend new features and enhancements that address pain points or solve key use cases.
- Develop our product narrative and messaging to explain K4B’s value in the corporate travel market, tailored to different customer personas
- Lead go-to-market strategy for new features and product offerings; coordinate with teams across the company to put together positioning, communications, and sales and training collateral.
- Partner with Brand Marketing, Sales and Communications on external positioning and product-focused campaigns.
- Support external marketing efforts including our public website, blog posts, and events.
- Create and maintain sales enablement materials including decks, battlecards, case studies, and demos.
Requirements
- Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products.
- Proven ability to conduct market research and competitive analysis.
- Collaboration with team members from all levels of the business, across time zones. Looking for specific experience working with Product, Engineering, Marketing, and Commercial team members in a cross-functional manner.
- Personal experience as a traveler, offering firsthand insight into user challenges during trip planning and online booking.
- BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred. MBA or similar experience is a plus.
- Experience in the travel and hospitality industry is strongly preferred, but not required.
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
- Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more
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