Growth Marketing Hacker leading go - to - market strategy for Crypto.com. Collaborating with product managers to fuel global user growth and engagement in cryptocurrency.
About the role
- Head of Growth role focusing on scaling pipeline generation and performance marketing for Katana's inventory software business. Leading the marketing team to achieve measurable growth outcomes across channels.
Responsibilities
- Own pipeline generation and acquisition performance across paid and organic channels
- Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback
- Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage
- Establish clear targets and accountability for traffic, conversion rates, CAC, and payback
- Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product
- Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy
- Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes
- Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels
- Build a structured experimentation engine to increase testing velocity and drive measurable performance gains
- Leverage AI and automation to increase marketing efficiency, output, and decision speed
Requirements
- Senior B2B SaaS marketing/growth leadership (around 10+ years)
- Scaling pipeline in sales-assisted go-to-market motions
- Paid acquisition and performance marketing
- Funnel metrics, attribution, and unit economics
- Leading and developing multi-disciplinary marketing teams (e.g., content, brand, design)
- Staying hands-on in execution while building team capability and systems
- Working effectively across functions, locations, and time zones - building strong alignment and momentum without relying on co-location
- Operating in an AI-augmented era: using AI to increase experimentation velocity, deepen insights, and scale high-quality execution
- Willingness to travel occasionally to Tallinn and Toronto, Canada
Benefits
- Market-aligned compensation package (base salary + bonus), aligned to role scope and impact
- Employee Stock Option Program, so you share in the value you help build
- Time off that’s genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off - because it should actually feel like a day off.
- Fully paid 1-month sabbatical + 1000 EUR travel budget after every four years at Katana - time to reset, explore, or focus on personal growth
- Home office stipend to help you create a setup that works for you
- Health & wellness stipend
- Modern tools and tech, including AI-enabled tools that help you work smarter and stay focused on high-impact work
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Head of Strategy & Growth at Easyfairs, driving growth in the Dutch market and leading event development efforts.
Growth Strategy Manager at Easyfairs driving business growth through market analysis and strategic initiatives. Collaborating with stakeholders to expand event portfolio across Europe.
Director of Growth in a fintech startup transforming healthcare through AI and automation. Responsible for lead generation, channel building, and collaboration with sales and marketing.
Customer Growth Assistant Manager responsible for driving customer growth via omni - channel communications at Love, Bonito. Collaborating cross - functionally to enhance customer engagement in Southeast Asia and international markets.
Growth Marketing Manager at Stellic building and scaling demand generation strategies to enhance student success. Collaborating with Sales and executing multi - channel campaigns for measurable results.
Growth leader for a pre - launch premium DTC frozen dog food subscription co. overseeing strategy and performance marketing.
Growth & Demand Marketing Manager at Windhoff Group focused on developing demand and lead generation initiatives. Collaborating with marketing teams to enhance customer journey and optimize marketing processes.
Founding Growth Marketer defining market strategies for AI procurement startup. Collaborating with founders on customer insights, messaging, and growth playbooks.
Growth Marketing Manager at Asure managing marketing strategies for sales teams. Develops content, executes campaigns, and collaborates cross - functionally to drive pipeline results.