Growth Marketing Lead overseeing user acquisition performance for mobile apps at ReachMobi. Responsible for managing marketing budgets and developing scalable growth strategies.
About the role
- Growth leader for a pre-launch premium DTC frozen dog food subscription co. overseeing strategy and performance marketing.
Responsibilities
- Own the growth system: North Star + KPIs, weekly testing cadence, backlog, and post-mortems.
- Broaden the channel mix: Prioritize, launch and optimize a diverse media mix (e.g., paid social, affiliates/partnerships, programmatic, influencer, podcasts, CTV) with clear CAC/payback thresholds.
- Build the conversion engine: Stand up rapid creative testing, high-velocity landing page sprints, and funnel/CRM optimization.
- Resource & vendor orchestration: Select and manage agencies and full time employees; keep timelines, budgets, and quality tight.
- Compliance & brand guardrails: Ensure campaigns and offers meet legal and platform policies; protect the brand while scaling.
- Forecast & accountability: Own the growth model, scenario plans, and monthly board-level reporting.
Requirements
- 10+ years in marketing with a focus on growth and performance
- Experience with CPG, food or retail brands
- Eagerness to roll up your sleeves and get dirty, while also able to apply frameworks for scale.
- Strong analytical skills
- Clear communicator and proven record driving cross-functional partnership and accountability.
Benefits
- Bonus
- Equity
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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