Digital Advertising Manager overseeing paid media strategies across various platforms. Aligning initiatives with marketing objectives, ensuring ROI, and mentoring junior specialists.
About the role
- Senior Paid Media Specialist taking full ownership of global paid media activity. Leading strategy, budget, and performance across all paid media channels.
Responsibilities
- Own the global paid media strategy across Paid Search, Shopping, Paid Social, Display, YouTube, and Affiliate channels
- Full accountability for budget ownership, including annual planning, forecasting, pacing, and optimization
- Build and manage performance forecasts aligned with commercial, trading, and brand objectives
- Ensure investment decisions are data-led and focused on scalable growth and ROI
- Maintain performance across key platforms including Google (Search, Shopping, Display & YouTube), Meta, TikTok, and wider display networks
- Define testing frameworks across audiences, creatives, formats, and bidding strategies
- Act as the primary global point of contact for external paid media agency
- Lead agency briefing, planning, execution reviews, and performance optimization
- Own end-to-end paid media reporting, including weekly, monthly, and trade reporting
- Monitor KPIs including ROAS, CPA, revenue, traffic, and incrementality
Requirements
- Proven experience owning and managing large-scale paid media budgets
- Hands-on experience with Google, Meta, TikTok, YouTube, and other display channels
- Strong experience across Paid Search, Shopping, Paid Social, Display, and Affiliates
- Highly analytical with the ability to turn data into actionable insight
- Demonstrated experience managing and leading external agencies
- Strong forecasting, budgeting, and performance management capability
- Experience running global or multi-market paid media programs
Benefits
- Learning and development courses/training
- Opportunity to make an impact
- Remote working arrangements
- Relocation allowance
- Bonus holidays
- Working in the heart of Amsterdam
- Brand discounts
- And exclusive sample sales only for #TEAMKARL
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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