Area Sales Manager responsible for driving sales of electrical process heaters in India. Combining technical knowledge with business development to build customer relationships.
Responsibilities
Identify, develop, and manage new business opportunities in target industries.
Promote electrical process heating solutions (immersion heaters, circulation heaters, control panels, etc.).
Prepare and deliver compelling technical sales presentations and proposals.
Negotiate contracts, pricing, and terms with customers.
Understand client process requirements and recommend suitable heating systems.
Work on Preliminary design & engineering to develop customized heating solutions.
Provide technical clarifications during bidding and execution phases.
Support customers in selection, sizing, and specification of heaters and controls.
Build and maintain strong relationships with EPCs, OEMs, consultants, and end users.
Ensure customer satisfaction through pre-sales and post-sales support.
Conduct regular client visits, presentations, and technical seminars.
Track competitor offerings, pricing trends, and industry developments.
Provide feedback to product and marketing teams to improve offerings.
Contribute to sales forecasting and business planning.
Liaise between customers, internal engineering, and production teams.
Ensure smooth order execution and timely delivery.
Assist in commissioning and troubleshooting when needed.
Requirements
Strong understanding of electrical process heaters, resistance heating, temperature control, and industrial heating applications.
Knowledge of electrical systems, power distribution, and control systems (PLC/DCS integration).
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