Brand Manager overseeing fulfillment partners while leveraging Pattern’s logistics solutions. Managing operations and optimizing workflows in a rapidly growing ecommerce environment.
About the role
- Brand Manager role at Kanarey, managing marketing strategies for live-operation games in a global gaming community. Collaborating with creative teams to enhance player engagement and brand health.
Responsibilities
- Own the brand vision, marketing roadmap, and community resonance for key titles.
- Collaborate closely with developers, creative teams, and influencer/PR units.
- Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC).
- Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals.
- Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns.
- Monitor player data, KPIs, and community sentiment to optimize content and messaging.
- Oversee production of trailers, key art, social assets, and campaign creative.
- Manage brand tone, storytelling, and long-term brand health across all touchpoints.
- Collaborate with developers on roadmap planning and feature alignment.
- Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture.
- Present insights, campaign reports, and product recommendations to internal and external stakeholders.
Requirements
- 2–4+ years experience in game marketing, product marketing, or brand management—**ideally with live-ops titles**.
- Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs.
- Deep passion for video games, anime, fandom communities, and digital culture.
- Excellent communication and storytelling skills (verbal & written).
- Ability to manage multiple projects with tight timelines.
- Collaborative mindset and comfort working with creative teams.
- Experience working with JP/EN cross-regional teams. • Familiarity with F2P game economics and retention strategy. • Bilingual (English/Japanese) is a plus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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