Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Performance Media Buyer setup, manage, and optimize campaigns across multiple platforms. Collaborating with diverse teams and analyzing performance for leading global entertainment clients.
Responsibilities
- Set up, manage, and optimize paid media campaigns across platforms like Meta, TikTok, YouTube, and DV360
- You manage both upper-funnel and lower-funnel campaign structures and constantly test creatives, audiences, placements, and bidding strategies
- Monitor pacing, troubleshoot delivery, and hit KPIs like CPV, VTR, Completion Rates and CPM
- Use internal and external tools to ensure flawless setup, tracking, QA, and invoicing
- Collaborate with sales, BI, and creative teams, and top-tier entertainment clients
- Analyze results and provide actionable insights to improve campaign efficiency and reach
Requirements
- 3+ years of hands-on media buying experience
- Platforms: Meta, TikTok, Google Ads, and ideally DV360
- Familiarity with Reddit and Snapchat is a strong plus
- Strong command of auction mechanics, CPV targets, pacing, bidding, and platform optimisation
- Analytical mindset with confidence in Excel, Google Sheets, and performance data tools
- Proven ability to manage budgets across paid social and YouTube channels, including proposal development, campaign activation & maintenance, and post-buy recaps
- Provide direction as needed for improving campaign performance through optimisation and/or implementing new features and strategies
- Comfortable working independently in a remote, fast-paced, cross-functional team
- Familiarity with the entertainment industry (film, streaming, TV, or sports) is a strong plus
- Proactive, curious, and focused on outcomes over perfection
- We value people who learn constantly, deliver results, and create meaningful impact
Benefits
- Medical, dental, and vision insurance
- 401(k)
- Short-term and long-term disability
- Life insurance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Paid Search Manager handling day - to - day execution and optimization of campaigns at Jellyfish. Aiming for high - quality delivery and performance improvements aligned with client goals.
Senior Performance Marketing Manager at Disruptive Advertising focusing on Ecommerce strategies and client account growth. Building relationships and driving marketing initiatives for purpose - driven brands.
Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
Paid Social Manager responsible for performance across paid social channels at TentBox. Leading campaign strategy and optimising a £2.5m+ budget in a hybrid work environment.
Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
Senior Performance Marketing Specialist at a Performance Marketing Agency managing Google Ads and optimizing campaigns for various channels. Collaborating with internal teams and ensuring high - quality deliverables.
Campaign Manager developing and executing CRM campaigns at T - Mobile. Focusing on customer retention and channel improvement across multiple platforms.
Paid Search Marketing Manager at PlanetArt optimizing and growing campaigns on Google Ads and Microsoft Ads. Working in a hybrid model and collaborating with teams to maximize return on ad spend.
Director of Corporate Communications at Rakuten International translating complex narratives in performance marketing. Collaborating with senior leaders and media relations in digital advertising landscape.