Onboarding Journey Marketing Manager enhancing customer experiences for Medibank. Designing strategies and delivering programs for onboarding and customer activation.
Responsibilities
Design strategies and deliver programs that guide customers from signup through to activation
Map and optimise the onboarding journey across multiple channels
Build automated and personalised communications across email, in app, SMS, web and frontline channels
Run experiments and use insights to improve activation and reduce early drop off
Partner with stakeholders across the business to align messaging, flows and customer experience
Document frameworks and share best practice across the organisation
Requirements
Strong experience in customer or lifecycle marketing
Expertise in digital journey automation
Ability to work collaboratively in an agile environment
Excellent stakeholder management and communication skills
A growth mindset and team player with a passion for continuous improvement
Benefits
Hybrid working model with flexible arrangements
Support for wellbeing, collaboration, and high performance
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