Marketing Campaign Manager leading marketing activities and campaigns for Kmart. Focusing on data-driven strategies and team collaboration to enhance brand metrics and drive transactions.
Responsibilities
Leverage customer insights, analytics, and performance learnings to inform the marketing plan, channel strategy, and individual campaign activity.
Coach and lead the campaign team to build strong partnerships with agencies and internal stakeholders, ensuring integration of online, performance marketing, personalisation, loyalty, and brand
Provide thought leadership to improve campaign planning systems and processes
Foster a high-performing, agile team culture and role model strong collaboration with internal and external stakeholders
Identify performance trends and share learnings to build a high-performing, learning-led culture
Requirements
7-10 years experience in a similar role or field
Bachelor degree in Marketing, Retail or Business
Proven experience in managing large-scale marketing campaigns, ideally within retail or consumer-facing industries
Exceptional project management and stakeholder engagement skills
Strong leadership and cross functional team management capabilities
Commercial acumen with a data-driven approach to campaign performance
Benefits
Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances
A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
Great career opportunities across the broader Wesfarmers Group
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