Hybrid Head of CRM

at JobMatchingPartner

• Job title: Head of CRM
• Job type: Full Time
• Experience level: Lead
• Salary: €90,000 - €108,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Tallinn, Estonia

About the role

• Head of CRM managing a large CRM function and leading multi-brand iGaming campaigns. Role involves strategy, technology, and analytics with a focus on customer engagement.

Responsibilities

• Own the lifecycle of CRM campaigns
• Drive campaign planning through automation, customer journeys, segmentation and bonus mechanics
• Oversee brand-dedicated CRM strategists and ensure a consistent, personalised communication approach
• Promote data-driven decisions
• Implement testing frameworks to continuously improve communication flows and validate performance
• Optimise costs vs revenue to grow ROI
• Define and evolve the CRM product strategy, ensuring alignment with business and marketing objectives
• Lead the in-house development, evaluation and integration of new tools
• Lead CRM operations teams responsible for campaign setup, configuration, and QA across all brands
• Establish and lead the new CRM Infrastructure team
• Manage tool vendors, integrations, and communication channel scalability
• Partner with BI, Data Science, and Product teams to ensure actionable insights and seamless integrations
• Ensure knowledge-sharing, documentation, and internal certification processes are in place to strengthen CRM capabilities across the company

Requirements

• Bachelor's degree, or ideally a Master’s degree, in Marketing, IT, Business, or a related field
• 3+ years of experience leading CRM or retention marketing teams in iGaming
• Passionate and knowledgeable about customer engagement and particularly knowledgeable about real-money player engagement
• Proven ability to build brand presence and drive sustainable revenue growth through strategic CRM initiatives
• In-depth knowledge of the iGaming ecosystem, including affiliate marketing, performance marketing, and consumer engagement dynamics
• Highly analytical with strong expertise in CRM systems & automation platforms
• Experience of working with multi-brand operations
• Demonstrated success in scaling marketing operations across multiple jurisdictions
• Expertise with player demographics and the ability to create and successfully drive multichannel strategic campaigns, taking into account segmentation & personalization
• Exceptional communication skills in English both written and spoken.

Benefits

• Salary of €90-108K + bonus based on KPIs
• Hybrid flexibility - 2 days from home, 3 from the office
• Flexible working policy allowing up to 2 weeks of remote work per year
• Extra week vacation leave
• Choose the equipment and tools you need to perform to your best ability
• Wellbeing allowance
• Private Health Insurance
• Support for your career development