Customer Success Manager at Eucon optimizing customer use of data - driven solutions and analyzing customer behavior for improved outcomes. Role includes onboarding new clients and developing tailored implementations.
About the role
- CRM Analyst responsible for defining and executing multichannel CRM strategies at Decolar. Focused on customer lifecycle optimizations and data-driven solutions.
Responsibilities
- Define and execute multichannel CRM strategies (email, push, WhatsApp, in-app).
- Plan, create, and optimize automated lifecycle journeys across the customer lifecycle (onboarding, activation, retention, cross-sell, reactivation).
- Develop advanced segmentations based on behavior, value, frequency, propensity, and other data signals to maximize results.
- Lead the design and execution of A/B tests and experiments, focusing on continuous improvement of CRM and CRO KPIs.
- Monitor and analyze metrics such as open rate, CTR, conversion, churn, LTV, incremental revenue, and ROI.
- Contribute strategic insights to commercial campaigns, product launches, and growth initiatives.
- Create and manage communication workflows and high-volume promotional campaigns.
Requirements
- Education: Bachelor’s degree in Economics, Engineering, Business Administration, Mathematics, Statistics, or related fields.
- Analytical orientation: Ability to work with large volumes of data, strategic business vision, and autonomy to make complex decisions based on financial impact.
- Logical reasoning: Ability to break down complex problems into manageable parts and propose effective solutions.
- Interpersonal communication: Ease interacting with commercial and product teams to ensure alignment and collaboration.
- Proactivity and hands-on mindset: Execution-oriented profile, results-focused, and willing to handle operational demands.
Benefits
- Be part of a company recognized as an industry expert;
- Join a team of professionals passionate about exploring the world of technology and enabling others to travel;
- Work on a team that leverages technology as a path to innovation and the creation of opportunities;
- Develop your career in a competitive and challenging environment.
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