Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Associate Director leading marketing initiatives for J&J Vision's refractive and ocular surface products in the U.S. Focus on strategic direction, development, and execution of marketing across portfolios.
Responsibilities
- Develop and Lead US Marketing Plans
- Lead strategy and execution for all professional and consumer marketing initiatives.
- Lead all Sales support tools & asset creation
- In-office tools, assets, and programs
- Consumer campaigns and social media efforts
- Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.
- Develop product messaging and claims, and work with Medical Affairs on supporting evidence dissemination.
- Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.
- Lead strategy and execution for professional and consumer for marketing initiatives.
- Lead Business Planning, Forecasting and Demand Planning Process.
- Determine integration and execution of portfolio messaging in conjunction with our cataract portfolio.
- Represent US market and help shape the OSD and Refractive portfolio for product development with key partners in GSM and R&D.
- Global Innovation Marketing lead for TearScience Portfolio, driving commercial launch excellence including positioning/messaging, customer targets, campaign development, and launch planning.
- Drive connectivity between JJSV and JJVC, for TearScience and Refractive portfolios.
- Commercial Operations - Lead life cycle actions and demand planning process by partnering with Value Stream and Supply Chain teams.
- Responsible for overall marketing budget, including resource allocation that is aligned to strategy.
Requirements
- Minimum of a bachelor’s degree is required, MBA preferred.
- 8+ years progressive business experience is required.
- 5+ years previous marketing experience is required.
- Experience working with Ophthalmology and/or Optometry is preferred.
- Experience as a people leader is preferred.
- Previous experience launching products is preferred.
- Excellent interpersonal, leadership, written and oral communication skills is required.
- Ability to reside local and work out of the Irvine, CA office (or reside local and work out of the Jacksonville, FL office) at least 3 days/week.
- Travel as needed for internal and external meetings/conventions is required (25%).
Benefits
- medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance
- consolidated retirement plan (pension)
- savings plan (401(k))
- Vacation – up to 120 hours per calendar year.
- Sick time - up to 40 hours per calendar year.
- Holiday pay, including Floating Holidays – up to 13 days per calendar year.
- Work, Personal and Family Time - up to 40 hours per calendar year.
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