Retail Execution Lead responsible for executing marketing programs across North America. Ensuring high - quality execution and cross - functional coordination in consumer and retail marketing.
About the role
- SEA & Programmatic Media Buyer optimizing Google and Bing campaigns, managing budgets, and driving data-driven growth in a hybrid role based in Malta.
Responsibilities
- Manages and optimises daily paid media campaigns across Google Ads and Microsoft Ads (Bing), ensuring strong performance, accurate tracking, and effective budget allocation
- Builds, launches, and scales Search campaigns, including keyword strategy, bid management, ad testing, and query expansion
- Tracks and improves key performance metrics such as CPA, ROAS, CTR, CVR, CPC, impression share, and overall traffic quality
- Maintains well-structured and scalable account setups, including keywords, match types, negative keywords, RSAs, extensions, and landing pages
- Prepares clear and actionable performance reports, highlighting insights, key drivers, and recommended next steps
- Coordinates creative processes, including briefing, asset management, and implementation quality checks
- Supports retargeting and CRM-driven campaigns through audience segmentation, setup, and lifecycle-based messaging
- Assists with programmatic campaigns via Adform DSP, including audience handling, retargeting strategies, and frequency management
Requirements
- Holds 1–3 years of hands-on experience in Performance Marketing or Media Buying (agency or in-house)
- Demonstrates strong experience with Google Search Ads and Microsoft Ads (Bing)
- Possesses a solid understanding of performance metrics such as CPA, ROAS, CTR, and CVR, with the ability to turn insights into actionable improvements
- Has experience with Adform DSP, particularly in retargeting, audience segmentation, and frequency control (preferred)
- Is familiar with Google Tag Manager, including QA, debugging, or implementation
- Is detail-oriented, organised, and reliable in managing budgets, tracking, and campaign execution
- Has professional-level English proficiency; German is considered an advantage
Benefits
- Health insurance plan and wellness benefits
- Office perks including lunches and snacks
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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