Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- Marketing Specialist driving B2B integrated marketing campaigns focused on cybersecurity and AI for ISA Cybersecurity. Collaborating cross-functionally to enhance market presence and sales enablement.
Responsibilities
- Manage the execution of integrated co-marketing campaigns and strategic events with technology partners
- Support the development and deployment of marketing activities including but not limited to digital campaigns, tradeshows & events, content creation (e.g., social media posts, blogs and articles, videos, etc.), thought leadership pieces, customer appreciation activities, customer satisfaction surveys, and more
- Enrich and expand stakeholder relationships by crafting promotional activities that create a unified and powerful market presence
- Manage partner marketing budget, performance metrics, and tracking system for regular analysis and reporting
- Collaborate and provide tools for the Sales team to advance and nurture existing customers and opportunities
- Develop and adapt materials for the reseller partner community to aid with onboarding of new partners, training, selling, and co-marketing initiatives
- Oversee the quality and flow of marketing qualified leads from partner marketing campaigns
- Drive the sales enablement calendar to educate sales team on services and technology partners’ products and solutions
Requirements
- 3–5 years of B2B marketing experience, with a strong curiosity and interest in cybersecurity and AI
- Knowledge and experience in the following tools preferred: CRM (Dynamics 365), marketing automation (HubSpot), CMS (WordPress), Google Analytics, Google Tag Manager
- Ability to translate complex technical concepts into clear, compelling stories that resonate with business leaders
- Demonstratable work in co-marketing or joint go-to-market activities with partners, vendors, and/or 3rd parties
- Knowledge of how to run successful digital and in-person integrated marketing campaigns
- Able to work collaboratively and independently
- A resourceful attitude and the ability to find solutions to problems with minimal guidance
- Excellent written and verbal communication skills
- Strong attention to detail and organized
- Experience with lead generation and marketing metric tracking
- Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet
- Dynamic, creative, and willing to take on challenges in an agile business
- Can work effectively with a variety of personalities internally and externally
- Preferred: Working knowledge of cybersecurity and an understanding of basic security concepts
Benefits
- Flexible sick and personal days for all employees
- Generous health plan with enhanced mental health resources and programs
- Professional development opportunities and education reimbursement up to $2,000 annually for all employees
- Maternity and parental leave top-up
- Employee referral bonus of $2,000
- Competitive salaries complemented with RRSP matching and bonus programs
- Distance remote working policy
- LinkedIn Learning access for all team members
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