General Manager managing operations and staff at Shermco’s Omaha branch. Leading growth and ensuring smooth processes in electrical field services with an emphasis on safety.
About the role
- Senior Manager leading Outbound Strategy at Ironclad, focused on enhancing pipeline and revenue. Collaborates with product marketing, sales, and operations to optimize outbound efforts.
Responsibilities
- Own the outbound campaign strategy: design and execute automated and signal-based outbound programs to drive meetings, pipeline, and revenue.
- Drive consistent motions across GTM: partner with sales and BDR leadership to ensure outbound efforts are coordinated and building on each other effectively
- Turn interest into pipeline: bridge the gap between marketing programs (events, webinars, content) and outbound execution by creating target lists, assets, and plays Business Development/Sales can run with.
- Optimize for impact: Own the performance of outbound plays and materials. Continually test and improve key metrics (adoption, open/reply rates, meetings, pipeline conversion) and partner with Analytics to measure what matters — ultimately increasing revenue sourced from outbound.
- Leverage AI-powered workflows & buying signals: identify high-propensity accounts, generate and personalize outbound messaging at scale, and surface actionable insights from intent and engagement data. Partnering with GTM ops on exploring emerging AI capabilities and driving experimentation.
- Build for scale: manage and improve outbounding tools (Outreach, Qualified, Actively AI, etc.) in partnership with GTM Ops; own email creation, audit sequences, and implement learnings from experiments.
- Collaborate cross-functionally: work closely with Sales, PMM, Business Development, and Ops to ensure outbound efforts are aligned, measurable, and driving revenue.
Requirements
- 5+ years of B2B Go To Market experience in sales, marketing, or business development functions
- Proven track record of building outbound programs that scale and increase outbound efficiency
- Proven experience with cross functional communication and program orchestration
- Proficient in core GTM systems like Salesforce, Marketo, Outreach, Gong, Qualified, or similar
- Familiarity with AI GTM and signal-based systems like G2, 6sense, Actively AI, Unify, Clay etc.
- Strong copywriting skills for outbound email and message sequencing
- A/B testing and data analysis skills to optimize performance
Benefits
- 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off - take the time you need, when you need it
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events to connect, recharge, and have fun
- And most importantly: the opportunity to help build the company you want to work at
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