Research Manager leading qualitative research projects for FMCG clients. Working with varied methodologies to drive impactful business insights through understanding consumer motivations and behaviors.
Responsibilities
Lead high-quality research projects that impact top-tier clients in the FMCG team.
Manage projects from conception to completion, ensuring deliverables meet client objectives and drive business impact.
Participate in online communities, ethnography, focus groups, and workshops.
Requirements
Genuine interest in FMCG, brands, innovation and cultural trends.
Experience in managing research projects and client relationships.
Experience working across projects involving workshops and co-creation.
Proven experience in qualitative research methodologies.
Proficient in analysis software and Microsoft Office Suite.
Knowledge of core AI and machine learning concepts in research, such as predictive modelling and sentiment analysis.
Experience in AI qual i.e. modbots, would be ideal
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