About the role

Growth Marketing Manager at Intent HQ executing multi-channel campaigns and optimising martech operations. Collaborating across teams to drive measurable growth.

Responsibilities

Plan, execute, and optimise multi-channel campaigns (e.g. paid media, email, ABM, events) to drive pipeline growth.
Own day-to-day campaign management across Google Ads, LinkedIn, and other relevant digital platforms.
Align campaign activity with sales and marketing objectives to generate qualified leads and accelerate opportunities.
Manage and optimise the martech stack, including HubSpot, Zapier, and associated automation workflows.
Ensure lead capture, routing, and lifecycle processes are efficient, automated, and aligned with sales teams.
Maintain dashboards and reporting that provide clear visibility into campaign ROI and pipeline contribution.
Apply AI proactively wherever it improves the performance, speed, or productivity of campaigns, data, or martech.
Ensure campaigns and messaging reflect the Intent HQ brand, positioning, and commercial priorities.
Collaborate with the Head of Marketing and Content & Events Manager to shape and deliver the annual marketing plan.
Work closely with Sales, Product, and Customer teams to deliver aligned, commercially focused campaigns.
Analyse campaign and channel performance, presenting insights that clearly link marketing activity to pipeline and revenue impact.
Stay current on digital marketing trends, martech developments, and AI innovation to keep Intent HQ ahead of the curve.

3+ years’ proven experience in a B2B Enterprise Software or SaaS technology environment.
A strong track record of hands-on campaign execution and demand generation.
Deep familiarity with HubSpot, paid media platforms, lead generation technology, measurement, and automation tools.
A positive, practical, and proactive attitude toward AI adoption and implementation.
Strong analytical skills, with the ability to connect marketing activity to business outcomes.
Excellent communication skills and the ability to collaborate effectively across functions.
A creative mindset paired with the discipline to execute, measure, and optimise.
Comfort operating in a fast-paced, high-growth environment.
Demonstrable experience marketing to Telcos, ecommerce, or financial services organisations is an advantage; equally, experience marketing into developing markets such as Africa and LATAM is an advantage.