Product Marketing Lead driving segment marketing strategies for mobile gaming PCs at Intel. Collaborating with cross-functional teams to enhance customer engagement and product adoption.
Responsibilities
Develop and implement launch and marketing strategies that effectively position Intel's PC gaming products and solutions in the market.
Collaborate with cross-functional teams to craft clear, compelling value propositions and sales content for customer-facing materials.
Leverage market intelligence to identify trends, customer needs, and opportunities for product innovation.
Partner with stakeholders to design exceptional customer experiences that foster engagement and satisfaction.
Provide consultation and support to customers, ensuring seamless adoption of Intel's products and solutions.
Act as a subject matter expert on the PC gaming market, providing insights to influence product roadmaps and marketing plans.
Create product documentation that communicates technical and strategic aspects in an accessible manner.
Build strong relationships with key stakeholders and customers, managing expectations and delivering results.
Requirements
Bachelor's degree in a relevant field with 5 + years of experience or Master’s degree in a relevant field with 4+ years of experience in product marketing.
Experience in creating and publishing technical product value proposition collaterals for sales.
Experience working in the PC gaming market and broader PC market trends.
Experience working directly with customers.
Proven ability to translate technology into customer value propositions and sales materials.
Experience in customer problem solving, consulting, and support functions.
Proficiency in market intelligence gathering and marketing strategy development.
Fluency in Mandarin.
Knowledge and experience working with the PC market in the People's Republic of China.
Exceptional communication and stakeholder management skills.
Strong customer experience design and engagement capabilities.
A passion for the gaming industry and a drive to innovate in customer-facing solutions.
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