Lead app growth strategy for Lyst's global fashion shopping platform, focusing on measurement and marketing technology. Collaborate with various teams to optimize app acquisition and performance metrics.
About the role
- Growth Marketing Manager responsible for engaging and nurturing target accounts at InStride. Developing cross-channel campaigns and collaborating with cross-functional teams.
Responsibilities
- Engage and nurture target accounts with best-in-class campaigns.
- Develop and execute cross-channel campaigns.
- Collaborate with cross-functional teams (Sales, PR, Solutions, Brand, and Events) to align initiatives.
- Analyze campaign performance and ROI, using data-driven insights to refine strategies.
Requirements
- 5+ years experience in a demand generation or growth marketing role for a B2B brand.
- Proven track record of managing integrated campaigns that drive measurable pipeline growth.
- Experience using analytics tools to measure campaign performance.
- Technical experience includes using tools like Wordpress, Prismic, Marketo, Salesforce, Google Analytics, Demandbase, and ad platforms.
- Familiarity with AI tools or marketing automation workflows required.
- Proactive and adaptable, comfortable working in a fast-paced environment.
Benefits
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- 2,800+ online certificate and degree programs through Step Forward program
- InStride covers your tuition upfront, regardless of course of study or school
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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