Brand Manager responsible for delivering business targets through brand strategies for beverage alcohol brands. Position requires collaboration with multiple teams and market analysis.
About the role
- Brand Development Manager executing marketing initiatives for FMCG brand growth in Costa Rica. Collaborating with teams to ensure strong brand performance through market insights and strategies.
Responsibilities
- Implement Go-to-Market strategies and 5Ps plans to drive brand growth
- Manage the local sub-category P&L, monitoring performance and opportunities
- Lead commercial meetings and support Budget Review and Mid-Year Review processes
- Analyze market share, KPIs and business performance indicators
- Coordinate brand launches, promotions and activation initiatives
- Develop promotional plans together with retail marketing and commercial teams
- Monitor competitive activity and identify market opportunities
- Support margin improvement initiatives and portfolio optimization
Requirements
- Bachelor’s degree in Marketing, Business Administration, Engineering or related fields
- 3+ years of experience in FMCG marketing
- Fluent English
- Strong analytical and business understanding
- Experience working with pricing, market performance and P&L impact
- Excellent presentation and stakeholder influence skills
- Master’s degree or MBA (Nice to have)
- Experience with Nielsen, Kantar or similar market data tools (Nice to have)
- Background in Trade Marketing (Nice to have)
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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