Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth Marketing Manager responsible for data-driven outreach and lead generation strategies at NEXT.io. Collaborating with various teams to optimize pipeline and conversion rates.
Responsibilities
- Translate engagement and attribution data into targeted outreach plays.
- Sourcing and enriching new leads using various data tools.
- Build and prioritize high-intent account lists.
- Collaborate with Sales to align outreach with key event cycles.
- Develop and maintain lead-nurture workflows.
- Plan and run multi-channel outreach sequences.
- Analyze campaign performance to surface what’s driving replies.
Requirements
- Proven experience in B2B lead generation, outbound marketing, or pipeline development.
- Advanced HubSpot expertise.
- Strong working knowledge of GA4, UTMs, and attribution models.
- Excellent short-form copywriting skills.
- Hands-on familiarity with MarTech tools like Apollo, Clay.com, Sales Navigator, and Zapier/Make.
- A data-driven mindset.
Benefits
- Help shape how one of iGaming’s fastest-growing media brands connects with its audience.
- Work with a team that values experimentation, insight, and collaboration over hierarchy.
- Make visible impact from day one, measured by opportunities created.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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