Demand Generation Manager building and scaling TOFU engine for B2C and B2B products. Driving diversified acquisition strategies and leading a high - performing team at Avanquest.
HL
Hybrid Paid Media Lead – Growth & Analytics
Posted 4 months ago
About the role
- Paid Media Lead managing acquisition and analytics for HyperionDev. Focusing on growth measurement and experimentation in a hybrid role.
Responsibilities
- Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
- Diagnose which growth lever will meaningfully shift performance.
- Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.
- Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency.
- Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers.
- Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings.
- Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments.
- Partner with Product and Design to improve conversion rates across the full user journey.
- Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.
- Work with Product, Sales, and Engineering to tell a consistent data story across the business.
- Improve user experience through insights-led recommendations, messaging, and funnel diagnostics.
- Collaborate with creative teams to guide high-impact concepts based on performance data.
- Build processes, ETLs, dashboards, and automation that make performance visible across the company.
- Continuously improve data quality, measurement integrity, and analytics depth.
Requirements
- 3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV.
- Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
- Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
- Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports.
- Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
- Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals.
- Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
- A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.
Benefits
- Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
- Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
- Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest-performing tech companies in the space, with a management team that draws their former experience from top tech companies.
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
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