Influencer Marketing intern at a vegan snack company coordinating influencer campaigns and developing marketing strategies. Identifying influencers and analyzing campaign performance while collaborating with a marketing team.
About the role
- Influencer Marketing Manager developing and executing influencer marketing strategies for Hourglass Cosmetics. Leading talent discovery and managing campaigns across various social media platforms.
Responsibilities
- Develop influencer campaign strategies for both paid and earned: from creative concept to influencer selection – all based on data, insights and trends
- Execute influencer campaigns: influencer outreach, negotiation, briefing, contracting, content review
- Lead on talent discovery, building and maintaining influencer relationships within various verticals for earned and paid executions.
- Support global mailer program
- Build and manage community events
- Analyze and report the effectiveness of programs and competitive analysis for key stakeholders utilizing social listening tools such as Creator IQ, Tribe, Traackr, etc.
- Responsible for tracking and maintaining the influencer database to ensure it is up to date
- Responsible for tracking product orders and sends to ensure deadlines are met and budgets are kept
- Partner with Social, Paid Media and PR teams to build synergies between our programs
- Manage the affiliate marketing program in partnership with the Digital and eCommerce teams
- Demonstrate ability to think both creatively and critically, willing to think outside the box and challenge the status quo while demonstrating sound judgement in strategic decision making.
- Highly adaptable and able to adjust to changing demands and shifting priorities while coordinating multiple teams and stakeholders simultaneously
- Energetic self-starter with excellent writing and communication skills to formulate and articulate value points to internal & external teams
- Strong attention to detail, highly entrepreneurial, creative, open minded, persistent and highly collaborative, with a passion for and understanding of the influencer/social space and the ability to quickly learn about new technologies and platforms
- Demonstrates ability to think both creatively and critically; willing to think outside the box and challenge the status quo while demonstrating sound judgment in strategic decision-making.
Requirements
- Minimum 5 years influencer marketing experience with minimum 3 years in Beauty
- Passionate about the Beauty Industry
- Strong project management skills – timings, details oriented, flawless execution
- Must understand Influencer Marketing to its core
- Must have excellent knowledge of social media platforms and best practices
- Up to date with social culture and trends
- Established relationships with influencers and industry players
- Knowledge of international talent is a plus
- Proven success in community building
- Understands best-in-class content storytelling
- Must have a good understanding of paid media (opportunities and limitations)
- Data oriented, each activation informs the following ones
- Must feel comfortable with delivering insights that have real business impact
- Must be an excellent communicator, natural networker, team player, and highly organized
- Keeps a balance between personal accountability and delivery through teamwork
- Has worked in or with a multi-stakeholder environment and knows how to collaborate to get the job done internally or externally.
- Able to manage multiple priorities, work at pace, and offer support across concurrent projects
- Excellent oral and written communication skills
- Excellent power point and presentation creation skills
- Good knowledge of communications technologies, especially, but not limited to, the Microsoft Office 365 suite, with strong SharePoint skills
- Must be able to work from Corporate Office at least 60% of the time.
Benefits
- medical insurance
- dental insurance
- vision insurance
- life insurance
- accident insurance
- critical illness insurance
- disability insurance
- retirement savings plans and company match
- paid family leave
- education-related programs
- paid holidays
- discretionary vacation time
- more.
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