Affiliate & Influencer Marketing Specialist managing partnerships and influencer collaborations for QVC Group. Executing marketing strategies and optimizing campaigns to drive brand awareness and revenue.
About the role
- Influencer Marketing Specialist at Dolce & Gabbana supporting the global IM strategy with a digital-first approach. Involves collaboration with the marketing team to increase brand visibility.
Responsibilities
- Support IM Manager on the development of the influencer activations, including content guidelines, profiling guidelines, seeding programmes, activation calendars
- Mapping of the competition activities and kpi driven analysis of the landscape
- Ideation (in partnership with IM Manager) of Instagram, TikTok and Youtube Campaigns
- Collaboration with key internal stakeholders including Digital, Image, Media, and Global Marketing teams to share ideas and support in building new and fresh activation ideas
- Support IM Manager in the end-to-end event preparation & execution (global & local) including general logistics, gifting activities, briefing documents, schedules, fittings, and ad hoc requests
- Day-to-day social media monitoring to identify new/upcoming relevant trends and present new content opportunities in the beauty landscape
- On-going management of the Influencer Marketing tool to ensure data / campaigns are always updated
- Preparation of monthly analysis using IM tool to analyse results and provide future recommendations / KPIs to be shared with the wider business
- Report on the social content and influencer performance globally to define high/low performing content and adapt the guidelines accordingly, offering a fresh outlook on improvements and quick wins
- Support IM Manager to set up recurrent meetings with regional stakeholders and agencies, when needed
- Co-ordination with distribution centre for shipments and product orders for various Influencer Marketing activities (e.g. seedings, giftings, PR kits orders from markets, etc.), organise stock and keep track of invoices
Requirements
- Master’s Degree in Communications/ Digital Marketing/ Influencer Marketing
- Digital-savvy with strong passion for social media (TikTok, Instagram, YouTube)
- Excellent time management & organisational skills with a sense of priority
- Excellent attention to detail always with a luxury mindset
- Ability to communicate across a big organisation including presenting to a wider audience
- Fluent in spoken/written English. Italian fluency/knowledge is a plus but not mandatory
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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