Hybrid Media Manager

at BT Group

• Job title: Media Manager
• Job type: Contract
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Lead media campaigns for EE in mobile, tech, and gaming sectors. Collaborate across teams to manage media strategy, aligning KPIs and targets for effective execution.

Responsibilities

• Lead the delivery of sales driving media campaigns for EE primarily across Mobile plus Tech & Gaming sectors.
• Campaigns run across all media channels, TV, Radio, OOH, Social & Google.
• Google shopping is a significant part of Tech & Gaming activity.
• Support the Senior Media Manager, across wider media strategy e.g. translating segmentation work into addressable audiences for key channels.
• Collaborate with Brand Planning and Campaign Managers to agree campaign KPIs and targets as part of the briefing process, ensure campaigns are designed to deliver against them.
• Manage the media agency teams throughout the campaign process from briefing, through execution to post campaign analysis.
• Work with the Media Agency and Media Audience Manager to implement an audience first approach to media plans with careful use of data and insight based on objective as well as performance seen to date.
• Nurture and manage solid relationships with internal stakeholders across the wider business and external partners, including creative agencies, as needed to secure stakeholder buy in to recommended media approaches.
• Work closely with the Senior Media Effectiveness lead on the data inputs and interpretation of the econometric modelling
• Drive innovation in media planning to improve our campaigns, testing new ideas, initiatives, platforms and data sources.
• Assess daily/weekly campaign performance and make mid flight optimization decisions using live data from multiple inputs and produce end of campaign PCA’s gathering smart insights and making sure that smart insights are applied to future campaigns.
• Implement your broad industry knowledge and understanding and expert independent perspective on the UK media landscape to drive forward EE’s media plans and also educate internal team where needed on the role of media.
• Manage media budgets across campaigns, raising and reconciling PO’s with marketing finance team.
• Use understanding of the telco market and competitors in planning to maintain EE’s market position.

Requirements

• Strong experience in activating media campaigns across multiple media channel including Broadcast TV and OOH/DOOH and Radio, Digital Audio, Meta and all other social platforms, programmatic, BVOD/SVOD and OLV.
• Experience with Google Shopping preferred.
• Proven experience of managing media agencies and owning the day to day relationships within the teams across media, creative and social agencies to execute media campaigns.
• Evidence of media budget accountability and management in excess of £20m per annum
• Able to use Econometrics and other advance statistical techniques to scope, design and interpret media performance data to improve business results.
• Proven ability to set appropriate media targets and measuring commercial and brand targets for campaigns.
• Deep understanding on the application of media data and media targeting solutions.
• Proven ability to forecast performance delivery of media in terms of traffic and sales.
• Proven ability track direct and indirect campaign effectiveness and to make in flight campaign optimization.
• A passion for everything media, with an active interest and understanding of broader advertising industry trends.
• Relevant industry experience (Telecoms/Mobile), or media agency experience preferable as is experience of working with industry research tools such TGI, BARB, Google Analytics.

Benefits

• Annual on target bonus 10% (based on both personal and company performance)
• BT Pension scheme; minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays with the option to buy up to one week's work of your contracted hours. This will also increase with service.
• 2 weeks carer’s leave
• From January 2025, all parents welcoming a new child will be eligible for our new Family Leave policy. You will receive 18 weeks at full pay, eight weeks at half pay and 26 weeks at the statutory rate. It is for all parents, no matter how your family is made.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• Life Assurance (4 x life cover pay)
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• 50% off EE mobile pay monthly or SIM only plans and 50% discount for friends and family on EE SIM only plans.
• My Discounts gives colleagues access to unbeatable savings on everyday purchases at hundreds of retailers.
• Discounted EE TV including TNT Sport and the NOW Entertainment membership.
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• Volunteering days so you can give back to your local community.
• Brand new electric vehicle salary sacrifice arrangement, known as ‘My EV.’
• 24/7 private virtual GP appointments for UK colleagues