Global Customer Innovation Manager advancing omnichannel engagement strategies in pharmaceutical industry. Collaborating across franchises and markets to implement innovative customer engagement solutions.
Responsibilities
Develop playbooks, toolkits, and learning sessions to upskill affiliates and internal teams on customer engagement excellence.
Work closely with global franchises, medical teams, and affiliate operational leads deploying omnichannel best practices, including HCP journey design workshops, KPI frameworks, and campaign performance tracking.
Serve as a bridge between global and local teams to ensure that affiliate needs and market dynamics are reflected in the global CRM and omnichannel strategy.
Drive alignment on CRM capabilities, features, and enhancements that support an integrated HCP experience and efficient data-driven engagement.
Lead strategic innovation projects to strengthen customer experience — such as universal HCP identification systems, implementation of new push channels (e.g., email, WhatsApp, in-app notifications), and personalized content delivery.
Define and monitor key omnichannel KPIs and recommend improvements based on insights and analytics.
Requirements
Master’s degree in Business, Marketing, Digital, or a related field.
5+ years of experience in customer engagement, innovation, or omnichannel strategy — ideally in the pharmaceutical or healthcare industry.
Strong understanding of HCP engagement models, digital ecosystems, and CRM tools (e.g., Salesforce, Veeva).
Proven experience leading complex, cross-market projects in a global organization.
Excellent communication and stakeholder management skills.
Strategic mindset with hands-on execution ability.
Fluent in English (additional languages are an asset).
Benefits
Opportunity to lead impactful projects that directly improve the customer experience and advance healthcare engagement globally.
Be part of a forward-thinking global team shaping the future of HCP engagement.
Work in an environment that values innovation, collaboration, and continuous learning.
Diversity is valued and our offers are open to all, without restriction.
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