Regional Head of Performance Marketing handling eCommerce strategies for clients in Southeast Asia. Focusing on driving performance marketing across marketplaces and optimizing client campaigns in the region.
About the role
- Marketing Lead driving digital growth and brand strategy for Herbal Goodness in the wellness sector. Leading cross-functional teams and ensuring brand consistency across all channels.
Responsibilities
- Own Shopify P&L, revenue targets, growth KPIs, and funnel performance.
- Analyze data on marketing channel performance.
- Manage the full marketing funnel from awareness → acquisition → conversion → retention.
- Drive organic traffic growth across all channels (SEO, blog, social, email).
- Oversee on-site merchandising, collections, upsells, cross-sells, bundles, and AOV strategies.
- Analyze conversion rate, landing pages, product pages, site UX, and run CRO experiments.
- Own the marketplace strategy for Amazon, Walmart Marketplace (in collaboration with channel managers).
- Serve as the Technical SEO Owner for Herbal Goodness.
- Resolve: slow site speed, broken links, indexing issues, redirects, 404 issues, app conflicts.
- Lead keyword strategy, structured data, product listing optimization, and link-building initiatives.
- Own Google Search Console, SEMRush/Ahrefs, and site health score improvement.
- Create and optimize email flows, campaigns, automations, and segmentation.
- Build high-performing winback, welcome, upsell, and loyalty flows.
- Build and own the social strategy across Instagram, TikTok, and LinkedIn.
- Own the Herbal Goodness brand guidelines end-to-end — voice, tone, visual identity, messaging, narrative, packaging consistency.
- Create high-quality graphics using Canva or similar tools (banners, ads, web creatives, email graphics).
Requirements
- 5–10 years of experience in B2C eCommerce marketing, ideally in CPG, beauty, supplements, or wellness.
- Proven track record in managing and scaling a Shopify brand.
- Deep experience with technical SEO, site performance, CRO, and funnel analytics.
- Expert-level skill in email marketing (Klaviyo, Mailchimp, or similar).
- Strong ability to create graphics, banners, and marketing assets (Canva or Adobe Suite).
- Experience managing freelancers or agencies.
- Excellent writing skills with mastery of brand voice and storytelling.
- Strong project management and organizational skills.
- Must be local to DFW (Dallas / McKinney area).
Benefits
- Opportunity to lead marketing for a rapidly growing national wellness brand
- Full creative ownership and brand-building authority
- Collaborative, mission-driven team culture
- Competitive compensation and performance-based opportunities
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