SEO Content Specialist developing and managing organic search initiatives for ERC Pathlight. Responsible for keyword research, content development, and performance analysis.
About the role
- Multilingual SEO Strategist focusing on local SEO strategy and organic tactics for AI healthtech. Collaborating with teams to build a localized growth engine.
Responsibilities
- SEO Strategy and Research: Size organic search opportunities per country and language. Research priority keywords per locale aligned to intent and funnel.
- Localisation Framework: Create briefs and style guides, then coordinate with local growth managers to ensure cultural fit and regulatory accuracy, among others
- International Tech SEO: Audit and recommend improvements re: hreflang, language and region selectors, canonical rules, URL patterns, crawl budgets, and sitemaps.
- On-page Multilingual Optimisation: Generate a pipeline for adapting titles, schema, and internal linking per market. Run locale-specific tests eg content types, CTAs, etc.
- Measurement and AI enablement: Build GA4 dashboards per market. Track clicks, CTR, engagement, and conversions.
Requirements
- 5+ years in international or multilingual SEO with shipped results across at least 3 non-English markets
- Expertise in keyword research, SERP analysis, and content prioritization per locale
- Strong localisation experience and coordination with local growth managers
- Working proficiency with localisation and CMS platforms like Crowdin and Sanity
- Familiarity with international technical SEO, including hreflang, canonical strategy, and language routing, among others.
- Clear written communication and dependable delivery across time zones
- Up-to-date with international SEO and localization trends, cross-locale SERP norms, and emerging AI-driven patterns across languages and markets.
- Bonus: Healthcare-related experience or medical background
Benefits
- Flexible hybrid working environment
- Learn from some of the best engineers and creatives, joining a diverse team
- Become an owner, with shares (equity) in the company, if Heidi wins, we all win
- The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups
- If you have an impact quickly, the opportunity to fast track your startup career!
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