Head of SERM/ORM/SEO leading teams and optimizing processes at TENTENS Tech. Responsible for business results in online reputation management.
About the role
- SEO Analyst responsible for developing SEO strategies at Cadastra, improving organic performance. Collaborating with clients and internal teams to implement and evaluate results.
Responsibilities
- Management and strategy of SEO, GEO, and ASO projects with a focus on improving organic search performance;
- Quantitative and qualitative analysis of metrics and results using analytics tools (Google Analytics and Adobe Analytics);
- Quantitative and qualitative analysis of metrics and results using domain-specific tools such as Google Search Console, Ahrefs, and Screaming Frog;
- Management, research, and monitoring of the evolution of keyword rankings;
- Build reports and present project results, analyses, and strategic materials to clients;
- Act as the project's strategist, orchestrating actions across Technology, Content, Reputation, and Experience, and developing tactical deliverables in each area to improve clients' organic results;
- Act as the primary client contact, responsible for projects: setting goals and deadlines, addressing requests with a results-driven focus, and promoting an SEO culture across client touchpoints.
Requirements
- Bachelor's degree in Journalism, Advertising, Public Relations, Business Administration, or related fields;
- Experience with analytics tools such as GA4 and Adobe Analytics;
- Strong knowledge of On-page and Off-page SEO factors;
- Knowledge of ASO (App Store Optimization) and GEO (Generative Engine Optimization) strategies;
- Experience with Google Search Console;
- Familiarity with tools such as SEMrush, Ahrefs, and Screaming Frog;
- Understanding of best practices for using AI in SEO, as well as emerging technologies that impact search behavior (e.g., Gemini, ChatGPT);
- Strong experience creating presentations and spreadsheets (Microsoft Office or Google Workspace);
- Knowledge of agile methodologies is a plus.
- Experience and skills in developing automations using AI tools is a plus.
Benefits
- Meal and grocery allowance on the FLASH card 🥗
- Home office allowance on the FLASH card 💳
- Health plan according to your location 🩺
- Dental plan according to your location 🦷
- Birthday day off + amount deposited on the FLASH card 🎉
- Extended maternity and paternity leave 🍼
- Profit-sharing (PLR) 💰
- Life insurance 🧡
- Childcare assistance 👶
- Referral bonus 💰
- Transportation voucher 🚍
- Clude | Health platform 🩺
- Total Pass (fitness benefits) 🏋🏽♀️
- Partnership with FECAP – 10% to 20% discounts on Undergraduate, Postgraduate, MBA and Master's courses 🎓
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