SEO Content Analyst optimizing AI - driven and traditional search content strategies for a fintech startup. Conducting keyword research and collaborating with editorial and product teams to enhance organic traffic.
About the role
- SEO & CRM Analyst optimizing organic channels and lead strategies at Edify. Focus on qualified demand generation and inbound funnel efficiency.
Responsibilities
- The SEO & CRM Analyst will be responsible for structuring and optimizing organic channels and relationship strategies with Edify's lead base, focusing on generating qualified demand and improving inbound funnel efficiency.
- This professional will work at the intersection of SEO, content, marketing automation and data analysis, ensuring organic channels consistently contribute to inbound ACV growth and reduction of CAC.
- SEO management and organic growth
- Planning and executing SEO strategies (on-page and technical), keyword research, content optimization, performance monitoring and authority development (link building and topic clusters).
- Analysis and optimization of the organic funnel
- Mapping the organic funnel, identifying conversion bottlenecks, running CRO tests and analyzing page and content performance.
- CRM management and marketing automation
- Structuring nurture flows, lead segmentation, creating automated journeys and email campaigns with A/B testing.
- Data analysis and reporting
- Monitoring KPIs, analyzing channel and content performance, and building reports to identify opportunities.
- Key KPIs for the role
- Organic traffic growth, keyword performance, lead generation and conversion, CRM results and the impact of organic channels on pipeline and revenue.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism or related fields.
- RD Station Marketing
- Google Analytics
- Google Search Console
- SEMrush
- Analytical, data-driven profile
- Organized with the ability to manage multiple projects
- Strong technical understanding of SEO
- Experience with marketing automation
- Good communication with content and growth teams
Benefits
- Health insurance 🩺
- Dental insurance 🦷
- Meal/food allowance on CAJU card 🥗
- Home office allowance on CAJU card 💻
- Edify Online - continuous English learning platform 🌎
- Continuous learning: we promote a culture of ongoing learning focused on soft and hard skills 💻
- Birthday day off 🎂
- Childcare or nanny allowance 🍼
- Extended maternity leave (6 months) 🍼
- Extended paternity leave (20 days) 🍼
- Gympass 🏋🏾
- Life insurance 💓
- Flexibility 💻
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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