SEO Manager driving technical optimization and client keyword strategies at Optimerch GmbH, a performance marketing agency in Dortmund. Collaborating on audits, content guidance, and ensuring quality outputs.
About the role
- SEO & Traffic Lead managing and scaling traffic acquisition for a global media platform in the crypto industry. Responsibilities include SEO leadership, analytics, and growth management.
Responsibilities
- Own and continuously grow total platform traffic across all channels
- Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic
- Build a unified traffic measurement and attribution framework
- Identify growth opportunities and execute scalable acquisition strategies
- Take full accountability for traffic KPIs and growth targets
- Define and execute global SEO strategy for an international media platform
- Deeply understand search engine algorithms, indexing, crawling, and ranking factors
- Lead technical, content, and authority SEO initiatives
- Ensure proper site architecture, internal linking, indexation, and performance optimization
- Monitor and react to algorithm updates and industry changes
- Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition from mobile marketplaces
- Build traffic forecasting models across channels, predict growth scenarios and define realistic targets
- Track performance vs forecast and adjust strategy proactively
- Create executive-level reporting and actionable insights
- Translate growth needs into clear technical tasks for developers and product teams
- Define SEO and traffic-related product requirements for website, mobile apps, and distribution systems
- Build and manage a distributed network of specialists including freelancers, agencies, and part-time experts
- Ensure quality execution and measurable outcomes
- Develop a long-term traffic growth strategy
- Identify key leverage points and scalable channels
- Continuously test, validate, and iterate growth hypotheses
Requirements
- 7+ years in SEO, growth, or traffic leadership roles
- Proven track record of scaling traffic for large media, content, or platform businesses
- Strong expertise in technical SEO, analytics, and search behavior
- Experience managing multi-channel traffic ecosystems
- Ability to own strategy and execute hands-on
- Strong analytical mindset and forecasting ability
- Experience working with international audiences and markets
- Deep understanding of modern traffic sources, including AI-driven discovery
- Ability to translate business goals into technical and growth execution
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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