SEO Authority Analyst managing reputation and authority building for organic search performance at Cadastra. Collaborating on strategies to enhance online visibility and content competitiveness.
AS
Hybrid Web Growth & SEO Specialist
Posted 2 days ago
About the role
- Web Growth & SEO Specialist focused on improving website performance through technical SEO and CRO within the Ampa Group's digital team.
Responsibilities
- Take ownership of the technical SEO and website optimisation backlog.
- Improve conversion performance across priority enquiry journeys.
- Strengthen measurement and insight: ensure tracking, reporting and learnings are consistent.
- Run and interpret regular technical audits and turn them into a prioritised action plan.
- Work with the Senior Web Producer and agency partners to scope and deliver fixes safely.
- Identify friction and drop-off in enquiry journeys using quantitative and qualitative signals.
- Propose and implement improvements to templates, landing pages and forms.
- Produce simple, regular performance updates that answer: what changed, what we learned, what we are doing next.
- Work with Web Operations, CRM and Email colleagues to ensure web changes support end-to-end journeys.
- Create and maintain short runbooks for repeatable processes.
Requirements
- Demonstrable experience owning and delivering technical SEO improvements.
- Hands-on experience improving conversion performance on lead-generation websites.
- Strong analytical capability using GA4 and Search Console.
- Practical understanding of WordPress/CMS environments and web fundamentals.
- Ability to manage multiple priorities and deliver improvements end-to-end.
- Clear communicator who can work effectively with developers, agencies and non-technical stakeholders.
- Experience with Peppermint CX365 / Peppermint CMS or similar platforms is desirable.
- Working understanding of Microsoft Dynamics-related marketing emails is desirable.
- Familiarity with tools such as SEMrush, Screaming Frog, Hotjar, and accessibility testing approaches is desirable.
Benefits
- We embrace agile working and offer a blended approach to where and how we work.
- We appreciate that people have different needs and preferences and we’re keen to be flexible.
- We have multiple hubs across the UK.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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