Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Head of Product Marketing defining and executing HCHB’s go-to-market strategy including Home Health, Hospice, Interoperability, and AI-driven innovations.
Responsibilities
- Lead the planning and execution of go-to-market (GTM) strategies for new product launches, roadmap innovations, and key market initiatives.
- Partner with Product, Sales, and Customer Success to ensure alignment across launch planning, pricing, and positioning.
- Drive cross-functional execution for product releases and ensure market readiness across all touchpoints.
- Own market segmentation, competitive analysis, and customer insights to guide positioning and roadmap prioritization.
- Identify market trends, buyer needs, and competitive threats in the home health, hospice, and post-acute space.
- Build differentiated product narratives that align with key buyer personas (CEOs, CFOs, Clinical Leaders, Operations, IT).
- Develop and maintain HCHB’s product messaging architecture and value frameworks.
- Translate complex technical capabilities into benefit driven narratives for specific audiences and verticals.
- Oversee creation of thought leadership, sales collateral, product videos, web content, and campaign messaging.
- Equip Sales and Customer Success teams with tools, training, and narratives to effectively position and sell HCHB solutions.
- Build competitive battlecards, ROI calculators, use cases, and customer success stories.
- Partner with RevOps to track campaign and product level performance metrics and optimize GTM effectiveness.
- Serve as the marketing voice in product strategy discussions, connecting customer insights to roadmap prioritization.
- Work closely with Product Management on naming, positioning, and messaging for roadmap initiatives.
- Support customer validation, beta testing, and launch planning for new innovations.
- Build, coach, and mentor a high performing product marketing team.
- Establish processes and best practices for launch management, messaging, and enablement.
- Foster a culture of collaboration, accountability, and results within the marketing organization.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field required.
- MBA or Master’s degree preferred.
- 10+ years of experience in B2B SaaS marketing, with at least 3 years in product marketing leadership roles.
- Proven success in launching and scaling enterprise SaaS products.
- Experience working cross functionally with Product, Sales, and Customer Success teams in a matrixed environment.
- Strong analytical and storytelling skills. Able to use data and insights to drive narrative and action.
Benefits
- This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.
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