Director of Growth Marketing focused on high - profile lead generation across digital channels. Collaborating with analytics and CRM teams to optimize marketing performance and client engagement.
About the role
- Growth Marketing Manager overseeing acquisition channels for cybersecurity startup. Driving online presence through paid and organic campaigns in fast-paced environment.
Responsibilities
- Own the end-to-end execution of paid campaigns across Google (SEM) and LinkedIn / Reddit / X / Meta (Paid Social)
- Manage campaign set up, daily monitoring, bid management, and budget pacing
- Find ways to use AI tools like Claude or others to manage campaigns and make optimizations
- Develop and execute organic search growth strategy including both traditional SEO tactics as well as new AEO / GEO tactics
- Work with our Head of Brand on developing and testing new ad creative and landing pages
- Conduct keyword research for both paid bidding and organic content gaps
- Optimize conversion rates
- Manage performance reporting and attribution
- Get feedback from the sales team around prospects from your campaigns and optimize accordingly
Requirements
- 3-5 years experience running Google Ads, LinkedIn Ads, and Reddit Ads
- 3-5 years experience running SEO
- Some experience dabbling in AEO/GEO efforts or willingness to go learn and experiment
- Experience and enjoyment using AI tooling for your role
- A strong hunger for growth, experimentation, and learning
- Comfort operating in fast-paced, experimental environment
- B2B experience is a must (cybersecurity or related industries bonus points!)
- Ability to run quantitative data analysis
Benefits
- Competitive compensation and meaningful equity with a direct stake in Harmonic's success
- Comprehensive benefits including health, dental, vision, and 401k matching
- A small, passionate team that values transparency, creativity, and learning
- Thoughtful leadership that cares deeply about growth, impact, and people
- Annual global offsites
- The chance to directly shape both our product and our culture as we build a category-defining company
Job title
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