Senior Program Manager leading talent management programs at Clio, a leader in legal AI technology. Designing and executing strategic talent management initiatives to empower organizational growth.
About the role
- Program Manager leading global search strategy at Hewlett Packard Enterprise. Integrating SEO, SEM, and AI search optimization to drive discoverability across markets.
Responsibilities
- Develop and execute a unified global search strategy across organic and paid search.
- Lead SEM execution across priority markets including campaign structure, keyword strategy, bidding optimization, audience targeting, and performance monitoring.
- Drive non-branded keyword growth, Quality Score improvements, CTR and CPC efficiency.
- Ensure alignment between SEO and SEM strategies to maximize coverage, eliminate duplication, and improve overall search visibility.
- Own AI search optimization strategy (AEO), ensuring content and campaigns are structured for AI-driven discovery environments.
- Own global organic YouTube strategy aligned to brand and campaign priorities.
- Drive readiness for AI-powered search platforms (Google AI Overviews, generative search engines, conversational AI platforms).
Requirements
- 7+ years of combined experience of SEO & SEM
- B2B experience is a plus
- Hands on knowledge on Brightedge, GSC, Adobe analytics, Adobe cloud
- Google Ad word certification; Brightedge certification
- Should have hands on knowledge on creating ad copies for SEM using tactics to optimize ad efficiencies
Benefits
- Health & Wellbeing
- Personal & Professional Development
- Unconditional Inclusion
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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