Hybrid Senior Strategy Manager

at Gympass

• Job title: Senior Strategy Manager
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Meta Strategy Senior Manager for Wellhub’s Social Media team in São Paulo. Elevating presence across Instagram and WhatsApp while driving brand awareness and subscriber growth.

Responsibilities

• Take full accountability for the health and performance of Wellhub’s Meta ecosystem, including awareness growth, audience engagement, subscriber acquisition, and ongoing platform usage.
• Continuously monitor platform performance, audience behavior, and competitor activity to refine strategy and sustain long-term growth.
• Develop and execute the global organic strategy across Instagram and WhatsApp.
• Establish clear strategic roles for Reels, Stories, feed content, and messaging channels that maximize discoverability, retention, and conversion.
• Own Wellhub’s Instagram creator and influencer ecosystem.
• Identify, recruit, and manage partnerships with credible creators and voices in wellness, fitness, leadership, and lifestyle to expand reach, strengthen brand trust, and drive subscriber growth.
• Partner closely with the Paid Media team to amplify high-performing organic content and unlock audience insights that improve campaign performance.
• Design coordinated programs where paid and organic strategies reinforce each other to accelerate growth and efficiency.
• Define and lead the community engagement strategy across Instagram and WhatsApp.
• Ensure meaningful two-way interaction with followers through comments, DMs, and messaging programs that deepen audience relationships and brand loyalty.
• Define best practices for Meta-native content formats including Reels, Stories, feed posts, and WhatsApp messaging.
• Ensure content is optimized for discovery, engagement, and retention while maintaining strong brand storytelling.
• Own the senior relationship with Meta platform representatives.
• Leverage insights, beta opportunities, and best practices to continuously improve platform performance and stay ahead of product and algorithm changes.
• Turn performance insights from Instagram and WhatsApp into actionable learnings that inform broader brand, creative, and growth strategies across Wellhub’s marketing organization.
• Continuously monitor emerging formats, creator trends, algorithm updates, and audience behavior shifts across Meta platforms.
• Proactively evolve strategy to maintain cultural relevance and long-term performance.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

Requirements

• You bring relevant years of experience in social media, digital marketing, or content strategy, with deep expertise in Instagram and other Meta platforms.
• You understand how modern audiences discover brands through short-form video, creators, and social storytelling.
• You have fluent English to work with global teams and stakeholders.
• You’re equal parts strategist and operator, able to define platform strategy while executing content programming, partnerships, and community engagement.
• You have experience working with creators and influencers, building partnerships that drive measurable reach, credibility, and growth.
• You understand how organic and paid social strategies work together, and know how to unlock insights that improve overall marketing performance.
• You’re highly analytical and fluent in platform metrics (spreadsheets, dashboards, BI, and AI tools/knowledge) experimentation, and performance optimization.
• You stay close to cultural trends and evolving platform behaviors, constantly experimenting with formats, storytelling styles, and engagement tactics.
• Most importantly, you believe social media can create real human connection between brands and communities, turning attention into long-term audience relationships.

Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.
• Health, dental, and life insurance.
• As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.
• Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!
• Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.
• Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters.