E - Commerce Senior Merchandiser at Guess responsible for managing product lifecycle and collaborating with cross - functional teams. Driving brand growth through strategic merchandising and campaign optimization.
About the role
- Senior Digital Experience Manager driving omnichannel marketing campaigns at GSK. Collaborating with teams to execute strategies for healthcare professionals and consumers.
Responsibilities
- Collaborate with cross-functional partners to achieve campaign delivery.
- Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.
- Develop/document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS).
- Facilitate communication between brand teams, technical/content delivery teams and agency teams.
- Ensure on-time and flawless deployment of campaigns.
- Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution.
- Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions.
- Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.
- Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.
- Support the use of standard service delivery tools, platforms and processes with cross-functional partners.
Requirements
- Bachelor's Degree in Marketing, Business, or related field.
- 10+ years of experience in channel marketing, marketing operations, project management or similar functions.
- Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.
- Experience in marketing automation tools/platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.
- Experience in martech integrations including DAM systems, CMS, CDP, and preference/consent management platforms.
Benefits
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Commercial Sédentaire managing client relations for Exhibit Group, a leader in e - commerce and branding solutions. Engaging in active client portfolio management and service delivery with an emphasis on satisfaction and digital tools.
Junior Brand Manager at Essor overseeing e - commerce brand strategy and performance with P&L accountability. Collaborating cross - functionally to manage and optimize brand operational aspects.
Technical Specialist leading payment architecture projects at Vivo. Collaborating with squads to enhance transactional systems and user experiences.
Head of Ecommerce guiding digital growth strategy at Olistic, a nutraceutical startup. Overseeing Ecommerce P&L and optimizing performance across DTC platforms and marketplaces in Europe.
Ausbildung Kaufmann/ - frau im E - Commerce bei mokebo GmbH, einer schnell wachsenden digitalen Möbelmarke in Deutschland.
Ecommerce Trading Executive optimizing customer journey and online sales for Mountain Warehouse. Develop strategies and report insights to enhance conversion and profitability.
Inside Account Manager managing E - commerce clients at secupay AG. Developing relationships and providing consultancy on payment solutions in a hybrid role based in Pulsnitz.
Intern helping in marketing and e - commerce platform migration at WEROCK Technologies GmbH. Involves content management, product maintenance, and marketing support in a hybrid setting.
Drei Jahre Ausbildung zum Kaufmann im E - Commerce bei ROSE Bikes in Deutschland. Verantwortlich für Online - Vertriebskanäle, Marketing und Produktauswahl.