Senior E - Commerce - /Marketing - Manager developing data - driven marketing strategies for LOTTO Niedersachsen. Collaborating with teams to enhance user experiences in channels and campaigns.
About the role
- Ecommerce Trading Executive optimizing customer journey and online sales for Mountain Warehouse. Develop strategies and report insights to enhance conversion and profitability.
Responsibilities
- This role is supporting the customer journey through the site to improve the conversion and reduce bounce rate and basket abandonment through the use of the analytics tools to understand the pinch points of customer experience.
- Support the delivery of the online trading strategy and budget for online channels.
- Analyse and report on weekly/monthly performance, drawing insight and making trade recommendations that drive growth whilst being comfortable presenting findings in meetings and via email to senior stakeholders.
- Maintain the eCommerce trading calendar alongside Catalogue team, suggesting new promotions and trading opportunities.
- Analyse pricing strategies and promotional activities alongside competitors’ pricing to ensure competitiveness and profitability.
- Integrate with B&M departments working alongside our range review calendar and support Trading manager with in-depth analysis to influence eCommerce buy.
- Using our 3rd party merchandising platform to make recommendations for search terms and page rankings at key points in the season.
- Develop an extensive knowledge of Mountain Warehouse product through conducting daily website audits to ensure that sites are optimised and performing to their full potential.
- Develop relationships and insights with/from merchandising, Catalogue and marketing teams to drive commercial performance and be informed about product ranges.
- Run regular intake reviews to ensure we are in the best possible stock position at key times of the trading calendar.
- Work closely with Catalogue team to action commercial activities, maximising key trading periods and day-to-day site performance
- Work alongside the marketing and acquisition & retention teams to maximise performance of promotions, campaigns and seasonal best sellers.
- Providing ad hoc analysis using our data warehouse and other analytics tools for insights on any issues or performance, reporting to the trading team and following up solutions
- Be the first port of call for all things eCommerce working in partnership with wider web team to execute.
Requirements
- Strong analytical skills to analyse data and identify trends with a good knowledge of Excel.
- Detail-oriented with the ability to manage multiple projects and priorities simultaneously.
- Strong team working & communication skills
- Min 2 years of eCommerce background in a similar role
Benefits
- Competitive salary and benefits package
- Hybrid working, 3 days in London based office & 2 working from home
- Holiday allowance
- 50% staff discount & 25% for family and friends
- Pension scheme
Job title
Job type
Experience level
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Not specified
Degree requirement
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