Shopify Developer focused on creating and optimizing luxury online storefronts at Phizenix. Collaborating with design and marketing teams to enhance the digital customer experience.
TG
Hybrid Senior E-Commerce and Marketing Manager
Posted 6 days ago
About the role
- Senior E-Commerce-/Marketing-Manager developing data-driven marketing strategies for LOTTO Niedersachsen. Collaborating with teams to enhance user experiences in channels and campaigns.
Responsibilities
- Further development of marketing controlling for cross-channel, KPI-based management of communication and sales campaigns
- IT project and requirements management for the implementation of marketing suites/tools
- Preparation of campaign reporting to measure success and derive recommendations for improving campaign planning
- Identification of potential drop-off points and barriers in user flows, the registration process, and online game participation
- Customer-centric analysis of user journeys to ensure effective interplay between off-page campaigns and on-page conversions (leads, sales)
- Act as an interface between internal departments and external service providers/agencies for target group communication and feature development
- Market, trend and competitive monitoring
Requirements
- Successfully completed Bachelor's or Master's degree, preferably in Business Administration, Business Informatics, or Media Management
- Several years of professional experience, ideally in an e-commerce environment
- Strong analytical skills
- Strong numerical aptitude
- Experience in multichannel campaign management
- Strong customer orientation and dedication
- Structured and independent working style
Benefits
- No specific benefits listed
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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