Director of Digital Experience at SFMOMA leading vision and delivery of innovative digital experiences. Overseeing creative direction and product development while integrating digital technologies into visitor experience.
Responsibilities
Lead the execution of a high-impact digital strategy that connects the visitor experience across digital and physical spaces.
Build intuitive, end-to-end user journeys that connect the visitor experience across digital and physical spaces—future-facing, inclusive, accessible, and scalable.
Lead internal team by fostering a culture of iteration and experimentation, amplifying individual strengths within a high-performing, multidisciplinary group.
Champion new digital initiatives annually—from concept to launch—utilizing AR/VR, AI, and interactive installations to serve both users and institutional goals.
Use research, A/B testing, and analytics to deepen engagement and drive conversion.
Partner across design, development, marketing, and curatorial teams to translate insights into compelling digital experiences.
Oversee the department’s annual operating budget, ensuring strategic allocation of resources, forecasting needs, and stewarding funds to maximize impact across all digital initiatives.
Cultivate and manage strategic external partnerships to expand the museum’s digital capabilities and deliver innovative visitor experiences.
Collaborate with philanthropy teams on grant writing and donor engagement to secure support for digital initiatives.
Requirements
Minimum of seven (7) years of leading digital strategy and product development, preferably in a cultural or mission-driven organization.
Proven success delivering user-centered experiences like AI prototypes, immersive exhibitions, or large-scale public installations that drive measurable results.
An understanding of digital interfaces, IT/AV infrastructure, APIs, and system integrations, alongside best practices for long-term maintenance.
Experience building inclusive programs and a knowledge of accessibility standards and inclusive design practices.
Strong experience leading, coaching, and developing teams, with a commitment to fostering collaboration, accountability, and professional growth.
Skilled in managing complex projects and navigating diverse stakeholder priorities in fast-paced environments.
Portfolio required, with clear articulation or role and outcomes.
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