Head of E - commerce driving direct - to - consumer strategy for blackcrows, an independent ski brand. Overseeing digital performance, operations, acquisition, and technology of the business.
About the role
- E-Commerce Senior Merchandiser at Guess responsible for managing product lifecycle and collaborating with cross-functional teams. Driving brand growth through strategic merchandising and campaign optimization.
Responsibilities
- Reporting directly to the Head of E-commerce, the E-Commerce Senior Merchandiser will own the end-to-end product lifecycle by translating market insights into compelling assortments that drive sales and brand growth.
- Collaborate cross-functionally to ensure the right product is in the right place at the right time, maximizing customer impact and business performance.
- Lead the strategic exposure of product across PLP, PDP, homepage and landing pages in line with trading and brand priorities
- Balance compelling visual storytelling with optimised product assortment to drive both engagement and commercial performance
- Define and maintain assortment logic, ranking rules and navigation structures to support discovery, cross-sell and upsell
- Translate the commercial calendar (launches, campaigns, markdowns, seasonal pushes) into clear and timely onsite execution
- Ensure consistency of product hierarchy, naming conventions and categorisation across desktop, mobile and app
- Identify risks and opportunities (bestsellers, slow movers) and recommend tactical actions — remerchandising, pricing adjustments or content optimization
- Optimise search, filters, menus to improve findability and conversion
- Ensure all product content (titles, descriptions, attributes and tags) aligns with SEO best practice and brand guidelines
- Review imagery and product storytelling for campaigns, lookbooks, email and onsite placements, flagging inconsistencies where needed
- Safeguard a consistent and elevated product presentation from catalogue pages to editorial features
- Partner with Buying merchandising team, Planning, Marketing, CRM and Retail teams to align digital product strategy with overall business objectives
- Work with Logistics and Operations to ensure product availability and accurate stock visibility online
- Collaborate with UX and SEO teams to implement enhancements
Requirements
- Master’s degree in Business Management, Marketing or Communications
- Strong understanding of campaign workflows and execution
- Ecommerce merchandising & category performance management
- Ability to manage Salesforce tools and search tools as a nice to have
- Ability to analyse daily and weekly sales, stock levels, sell-through and margin by category, collection and campaign, nice to have a Microstrategy background
- Product content optimization and analytics-driven decision making
- Excellent organizational and time management skills, with the ability to manage multiple projects simultaneously are key
- Excellent communication and problem-solving skills
- Strong attention to details and ability to work in a fast-paced environment
- Fluent English is required; additional languages are considered a plus
- Results-oriented, proactive, and execution-focused, with a strong sense of ownership
- Strong interpersonal and communication skills, with the ability to collaborate effectively across multicultural and cross-functional teams
- Positive attitude, collaborative team player, and able to work independently when required
Benefits
- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Training & Development platform and paths
- Discount on our products both online and in stores
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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