HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
About the role
- Profil recherché : Chargé de Marketing Digital pour une entreprise de location de véhicules industriels. Responsabilités incluent la gestion de CRM, marketing automation et stratégie digitale.
Responsibilities
- Concevez et animez les flux entre les outils de marketing automation et le CRM
- Mettre en place de la stratégie de contenus : campagnes RS, médias ciblés, influenceurs, etc.
- Réaliser des RETEX de chaque opération marketing
- Conception et implémentation du parcours client
- Monitorez la satisfaction client
- Concevez et réalisez des opérations de conquête marketing en ligne
- Implémentez des outils pour suivre les performances
- Gérer, configurer et structurer la base de données
- Étudiez les profils de clients et créez des personas
- Restez à jour avec les tendances émergentes dans le digital
- Coordination infra SI
Requirements
- Doté d'au moins 3 ans d'expérience en marketing digital
- Expérience client chevillée au corps
- Créativité et précision
- Collaboration en équipe
- Autonomie
- Maîtrise du CRM et inbound marketing
Benefits
- Télétravail
- Aide aux devoirs en ligne
- PEE
- PERECO
- Prime cooptation
- Tickets resto
- Mutuelle
- Prévoyance
- Cellule sociale
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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