HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
About the role
- Senior Associate, Marketing Analytics at Good Inside driving insights across marketing conversion funnel. Analyzing performance metrics and shaping strategies for growth in subscription businesses.
Responsibilities
- Own marketing analytics from first click to lifetime value.
- Partner with Growth to evaluate channels (Meta, Google, TikTok, affiliates).
- Improve attribution, design incrementality tests, and ensure reporting reflects true incremental revenue.
- Connect acquisition to retention and LTV.
- Analyze A/B tests across creative, landing pages, and pricing.
- Translate complex data into executive-ready narratives.
Requirements
- 6+ years in marketing, growth, or performance analytics
- Deep experience in subscription, DTC, or app-based businesses
- Strong grasp of unit economics (CAC, LTV, payback, marginal vs. blended)
- Experience managing or influencing meaningful paid media budgets
- Advanced SQL + modern data warehouse experience (Snowflake)
- Strong Python skills for modeling, incrementality, and scenario analysis
- Build clear, stakeholder-ready dashboards (Omni or similar BI tools)
- Experience with attribution, paid channel analysis, and experimentation design
- Familiarity with Amplitude, Segment, and dbt a plus
- Clear communicator who can influence senior leaders with data
- Commercially minded, proactive, and comfortable challenging assumptions.
Benefits
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
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