Intern assisting Environment Illinois in marketing and outreach efforts to raise awareness on environmental issues. Creating engaging content and executing social media strategies to educate the public.
About the role
- Lifecycle Marketing Associate executing and improving campaigns at Good Inside. Collaborating with creative and product teams for email, SMS, and push communications.
Responsibilities
- Execute lifecycle marketing campaigns across email, SMS, and push
- Build and deploy campaigns in Braze, including audience segmentation, targeting logic, personalization, and creative implementation
- QA and end-to-end campaign deployment - ensuring accuracy across copy, links, and rendering
- Partner with creative, product, content, analytics, and more teams to brief campaigns, align on goals, and retrieve necessary assets
- Develop and run A/B tests to optimize messaging, timing, segmentation, and channel mix
- Monitor campaign calendar, automated journeys, key customer segments, and campaign performance
- Maintain reporting and translate insights into actionable recommendations
- Proactively identify gaps or opportunities in the customer journey and recommend new lifecycle initiatives
Requirements
- 2–3 years of marketing experience
- Hands-on experience with lifecycle platforms (e.g., Braze) and marketing automation best practices
- Comfortable building audience segments, managing campaign logic, and executing multi-channel communications
- Strong analytical mindset with the ability to translate performance data into clear, actionable insights
- Detail-oriented and highly organized, with a strong commitment to quality and flawless execution
- Proactive self-starter who takes ownership and thrives in a fast-paced, evolving environment
- Effective cross-functional collaborator, experienced working with product, content, and more
- Clear and confident communicator, able to present results and recommendations to stakeholders
Benefits
- Compensation: Annual salary for this role will be $85k - $95k
- Company Equity
- Comprehensive benefits package
- 401k + Company match
- Time off to recharge
- Hybrid work environment
- A high-ownership, high-performance, high-collaboration culture
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