Performance Media Manager responsible for executing media strategies for Glanbia Performance Nutrition. Ensuring campaign innovation and optimisation across various channels to drive growth in European markets.
Responsibilities
Develop and execute full-funnel performance media strategies across paid search, paid social, display, programmatic, and affiliate channels — driving acquisition, engagement and revenue.
Own day-to-day media activation and optimisation, ensuring efficient use of budgets and consistent delivery against commercial KPIs.
Partner with local market e-commerce teams and brand teams to adapt strategies to regional needs, audiences, and trading priorities.
Build a structured test-and-learn roadmap (creative, audience, bidding, landing page, format and platform tests).
Challenge existing playbooks by identifying under-performing tactics and proposing new approaches based on data and market trends.
Ensure campaigns support trading calendars, stock priorities, and commercial goals across all European markets.
Monitor performance across media platforms, Shopify, and GA4, transforming data into actionable optimisation recommendations.
Lead data-driven optimisation via audience segmentation, creative performance insights, and attribution learnings.
Partner with Analytics to evolve dashboards, tracking accuracy, attribution modelling and reporting consistency across markets.
Maintain responsibility for correct pixeling, tagging, and tracking infrastructure in collaboration with Analytics and Tech teams.
Stay ahead of algorithm changes, new formats, automation opportunities and performance trends — ensuring GPN consistently evolves its media strategy.
Work closely with CRM, SEO, Retail Media, Brand, Creative, and E-Commerce teams to ensure holistic go-to-market execution across channels.
Partner with In-Market teams to align messaging, budgets, campaign timings, and audience strategies.
Facilitate alignment sessions (weekly/monthly) to ensure performance learnings and recommendations flow across teams.
Share insights and best practices across regions and functions to drive consistency and capability-building across Europe.
Manage media agencies and platform partners (Google, Meta, TikTok, affiliates), ensuring clear objectives, accountability, and performance standards.
Evaluate media partner performance, challenge assumptions, and push for continuous improvement.
Ensure documentation of learnings, playbooks, media frameworks, and optimisation guidelines — helping scale performance marketing maturity across markets.
Proactively identify new platforms, formats, tactics, and betas to fuel incremental growth.
Test emerging channels (e.g., TikTok performance ads, YouTube automation, retail media formats) and build frameworks to scale successful experiments.
Champion a culture of experimentation, ensuring hypotheses, test design, measurement windows, and success criteria are documented.
Recommend changes to process, workflows, and reporting structures to increase efficiency and capability.
Requirements
3–5 years of hands-on experience managing digital/performance media, ideally across Google Ads, Meta Ads, YouTube, Display/Programmatic, and Affiliates.
Strong analytical mindset; proficiency with GA4, Looker Studio, Power BI, Google Ads, Meta Ads Manager, and tag/pixel management.
Proven experience optimising performance campaigns across multiple markets.
Strong understanding of attribution, conversion tracking, bidding strategies, and media efficiency metrics.
Experience managing agencies and evaluating partner performance.
Strong communicator able to translate data into clear strategic recommendations for non-technical stakeholders.
Highly collaborative with strong stakeholder management skills across creative, brand, trading, analytics, and market teams.
Proactive mindset with a passion for testing, learning, challenging current ways of working, and driving continuous improvement.
Ability to manage multiple projects and priorities in a fast-paced, rapidly evolving environment.
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