About the role

Manager for Media Strategy & Planning at GEICO driving strategy and media execution. Leading advertising across television, radio, digital, and social channels.

Responsibilities

Build and maintain trust with the line of business Go To Market teams through partnership and collaboration.
Drive communications planning and media buying strategy across all paid channels including television, radio, out-of-home, digital, social, and search.
Ensure all media executions are aligned with strategy and campaign objectives.
Partner with external agency, in-house creative, SEM, and Audience Planning teams to ensure cohesion between role of channels, partner selection, and audience targets.
Lead team in strategic pivots based on business performance and custom media plans based on message.
Help develop integrated media and marketing strategies and create a plan and vision that significantly impacts the brand and business.
Coordinate with stakeholders to author and present best practices, POVs, and strategic planning guidelines.
Provide thought leadership on marketplace trends and recommend investment opportunities.
Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, competitive rates, and development of innovative programs.
Partner with media analytics teams to measure impact of campaigns and continuously optimize; manage cross-functional test and learn agenda and readouts.
Lead paid media planning process, directing media AOR to develop and execute national and local media buys; manage timelines, deliverables, and output.
Manage national and local media budgets with key stakeholders.

4 Year Degree Preferred
8 years of media experience.
Media agency experience is a must, and client experience is a plus.
Exposure and direct, hands-on experience managing large brands with sports media experience highly preferred
Ability to lead cross-functional teams and deliver results
Ability to balance multiple priorities and meet project deadlines
Excellent oral and written communication skills; ability to lead presentations with executives
Ability to solve problems both independently and as part of a team through a structured approach
Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor
Self-starter personality who can operate with minimal supervision
Availability to travel up to 25%.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.