Influencer Relations Manager driving influencer strategies for games in a creative video game developer environment. Building long-lasting relationships and executing data-informed campaigns.
Responsibilities
Develop and implement influencer engagement strategies and ideas across multiple titles.
Build and maintain meaningful relationships with influencers, agencies, and key stakeholders.
Manage day-to-day influencer relationships, focusing on long-term organic partnerships.
Collaborate with PR, community, brand, and digital teams to deliver influencer-led campaigns.
Drive creative ideas for influencer activations and content opportunities.
Work with internal and external teams to select and implement influencers for paid activity, including setting and tracking KPIs.
Prepare SOW documents and manage POs when required.
Execute influencer strategies from start to finish across multiple products simultaneously.
Perform reporting and analysis on influencer activities to measure impact and ROI.
Support influencer elements at events, including invitations and logistics.
Create and present influencer plans and ideas to key stakeholders.
Requirements
A passion for gaming, the industry and watching gaming influencers.
Previous experience within the games industry, and understanding of publishing, community and/or PR in games.
Interest and knowledge in the influencer space, including a strong knowledge of platforms such as YouTube, Twitch, TikTok, social media etc.
Passionate about finding and supporting creators and influencers from a wide range of diverse backgrounds.
Organised with the ability to multi-task across several projects at the same time.
Proficient user of Microsoft Suite.
Excellent communication, presentation and team-work skills.
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