Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
FS
Hybrid Growth Marketing Associate – Paid Media, Content
Posted last month
About the role
- Growth Marketing Associate supporting paid media and content marketing initiatives for Fred Astaire Dance Studios. Collaborating with teams to advance corporate and studio priorities in a hybrid work environment.
Responsibilities
- Support the planning, launching, and management of paid campaigns across Google Ads (Search, Performance Max) and key social platforms (Meta, YouTube, TikTok; others as needed).
- Handle day‑to‑day optimizations including bids, budgets, audiences, keywords, placements, and creative testing under guidance from marketing leadership.
- Write and test ad copy, headlines, and hooks that drive qualified leads and intro lesson bookings.
- Assist in building and managing retargeting and nurture campaigns that move prospects from awareness to intro to active students.
- Partner with web/dev and design teams to test and improve landing pages, forms, and user flows to increase conversion rates.
- Help onboard and support studios into paid programs with clear expectations, campaign setups, and simple education on “what’s working and why.”
- Maintain an editorial calendar that connects blogs, landing pages, and studio content to key seasons, promotions, and programs.
- Write SEO‑informed content for website pages, blog posts, landing pages, guides, and press releases with a focus on lead generation.
- Collaborate with web/dev on on‑page SEO fundamentals (metadata, headings, internal links, basic schema; local/GEO emphasis for studios).
- Ensure all content reflects our brand voice and showcases the Fred Astaire Dance Studios experience.
- Build and deploy segmented email campaigns that support intro offers, nurturing, and retention.
- Write compelling, conversion‑oriented email copy and continuously test subject lines, messaging, and timing.
- Support field utilization of corporate email/SMS tools and help studios get more value from existing programs.
- Maintain clear performance reporting across paid, organic, email, and content channels.
- Translate data into simple, actionable insights and next steps for marketing leadership and studio stakeholders.
- Contribute to marketing playbooks, SOPs, and “recipes” that help studios adopt proven tactics faster.
Requirements
- **What We’re Looking For****Experience & Technical Skills**
- 2+ years hands‑on experience supporting or managing digital ad campaigns (Google Ads + paid social required).
- Familiarity with optimizing toward lower CPL/CPA and improving conversion rates through structured testing and iteration.
- Strong copywriting skills for ads, landing pages, blogs, press releases, and email campaigns.
- Working knowledge of content & SEO best practices and CMS platforms (e.g., WordPress, Notion); basic web/graphic design skills are helpful but not required.
- Comfortable using marketing tools including Google Ads, Google Analytics/Search Console, Ahrefs/SEMRush, major social ad platforms like Meta (Facebook/Instagram), and AI/automation solutions. Experience with TikTok, Microsoft/Bing Ads, Reddit, or programmatic platforms is a plus.
- Experience with multi‑location, franchise, or local‑service brands is a plus but not required.
- **Mindset & Traits**
- Growth‑oriented and experiment‑driven: naturally curious, always looking for ways to improve performance, efficiency, and results.
- Ownership mindset: takes responsibility for the quality of work and cares about outcomes, even while working under guidance.
- Organized and detail‑oriented: able to manage multiple tasks, projects, timelines, and stakeholders with clarity and follow-through.
- Clear communicator: able to translate performance insights into simple, actionable language for non‑marketers.
- Collaborative and coachable: enjoys partnering with teammates, welcomes feedback, and thrives in a supportive, learning‑focused environment.
Benefits
- **Hybrid schedule with dedicated remote time:** Onsite at our Pewaukee, WI office Monday through Thursday to support collaboration, creative problem‑solving, and hands‑on learning. Fridays are remote, giving focused time for deep work and flexibility.
- **Supportive, growth‑focused environment: **You’ll have access to mentorship, professional development opportunities, and a team that values curiosity, creativity, and continuous improvement.
- **Mission‑driven work:** Your contributions directly support local dance studios across the country, helping students feel better, move better, and live better through dance.
Job title
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