Performance Marketing Manager responsible for planning and optimizing paid marketing campaigns in a media company. Collaborating with teams to leverage analytics and achieve revenue goals.
Responsibilities
Independently plan, implement and optimize revenue-driven performance marketing campaigns with a focus on paid advertising and media planning
Efficient budget management to maximize the impact of our marketing spend
Identify, build and develop new traffic, revenue and subscription channels, as well as innovative platforms and partnerships
Continuous development of our search engine advertising (SEA) and affiliate activities
Analyze and report campaign results to drive targeted performance improvements
Close collaboration with other marketing teams and active use of data-driven insights (e.g., Google Analytics, KPI frameworks)
Requirements
Passion for performance marketing with proven success in driving revenue growth
Excellent German language skills, both written and spoken, at native level
Team player with initiative and a positive attitude
Experience planning and managing paid advertising campaigns
Analytical mindset and enthusiasm for numbers, data and reporting
Benefits
Significant freedom to shape your role at a renowned specialist publisher with a clear vision
Flat hierarchies and fast decision-making processes
Training and development through our in-house academy
Flexible working hours within a 38-hour workweek
Hybrid work model after probation
30 days of vacation plus special leave
Profit-sharing/performance bonuses, meal vouchers, special payments and long-service awards
Professional onboarding and a structured training plan
Company events, catering and free coffee/tea/water
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